Meet the Team

Founder / Creator / Producer

Planet X founder Matt Cannon is a confident and hard working self starter with a creative ability and passion for crafting visually and editorially engaging content for a public audience. Hailing from a working class background in Great Barr, Birmingham Matt has the great ambition and entrepreneurial drive to grow a successful and innovative business in the region.

Matt is a highly skilled and experienced photographer, director, and producer, with over 30 years of commercial experience within the advertising and film industry working on many budget levels and delivering first class content for blue chip clients and creative agencies.

During this time Matt has shot, produced, and directed adverts for many major brands including Volvo, Subway, Amtico, GHD, London Parks and The Labour Party, as well as various private clients in large scale retail and public authorities across the UK.

Matt has devoted over two years to developing the concept and vision for the Revolution X brand and believes that his true journey and next challenge is to bring this controversial and thought provoking concept to audiences through the media of film and games.

With his production experience and a solid understanding of the value of Intellectual Property Rights and brand and concept ownership Matt has put together a commercially attractive and exciting business plan. Activities researching and building relationships with others in the film, TV and game industry over the last few years has given Matt a strong insight into working creatively with talent and professionals across the board and he feels this is an unprecedented opportunity to be strategically and creatively brilliant with the Enlightenment concept and Planet X venture.

Head of Commercial & Business / Financing Executive Producer

Sheryl has 20 years’ experience in the independent TV production industry overseeing business and commercial operations, production and development in both factual and drama, with particular success in putting together funding and managing the successful delivery of large scale, high budget, returning drama series, often produced multi-jurisdictionally, involving co-production, tax credits, incentives, gap funding and requiring adept planning and exceptional supervision.

Sheryl has expert capabilities across a broad range of company disciplines including HR and talent, funding, finance, strategy and corporate planning at board level.

Formally Chief Operating Officer at multi award winning indie Impossible Pictures, Sheryl played a pivotal role in building the company alongside the creative heads to ensure strong commercial performance, effective business growth, valuable rights ownership and the compliant and profitable delivery of Impossible Pictures Group’s ambitious programmes.

Sheryl oversaw the delivery and exploitation of a raft of innovative, diverse and commercially successful international productions across all genres for major broadcasters and distributors worldwide. Titles include major hit shows WALKING WITH MONSTERS and SPACE ODYSSEY (BBC), PREHISTORIC PARK (ITV), PERFECT DISASTERS and FEARLESS PLANET (DISCOVERY), WORLD WAR II: THE LAST HEROES (C4), FLEABAG MONKEYFACE (CITV), DINOPAWS (CBBC) and outstanding hit drama series PRIMEVAL (5 seasons for ITV), US spin-off series PRIMEVAL NEW WORLD and SINBAD (Sky 1) amongst others, totaling over 150 hours of TV to the value of around £150m including drama with budgets ranging between £10m to £20m a series.

Sheryl has been responsible for raising over £10m in tax credits and gap funding in the UK and internationally and has successfully negotiated deals with film commissioners, financiers and trusted industry partners and suppliers.

Sheryl was the sole director in establishing Dublin-based sister company - Impossible Pictures Ireland Ltd in order to benefit from an additional £2m in enhanced tax credit revenues. This company was used successfully to fund project deficits and increase margins, most significantly achieving an additional £800K funding for an ITV drama series.

In filming a drama series for Sky 1, Sheryl led discussions with the Malta Film Commission, which resulted in an increased 2% rebate on the local film credit - bringing an additional £150K to the project and was responsible for securing the first ever bank loan to cash flow the Malta Govt Filming Incentive Monies (with the Bank of Valletta). She also made the initial proposal to the Maltese Govt that led to policy changes to local employment rules for contractors in the film and TV industry.

On a company operations level, Sheryl has initiated and secured improved margins by bringing in significant returns from FX planning, internal recoveries and intercompany recharging and by securing attractive deals and discounts from our partners and suppliers. On interest gains and VFX hedging she achieved an additional £200k margin on one series and on long running drama was able to negotiate preferred supplier discounts of over £150K.

Recent projects include overseeing the development and production of the visually outstanding 3D Media content for DINOSAURS IN THE WILD, a £13m fully immersive live attraction that successfully toured the UK. Sheryl also provided Executive Producer services on two feature documentaries for The Listen Campaign where she has planned and secured funding of over £5m, structured and prepared, on all levels, the overall productions due for global broadcast in 2020.

Head of Production / Line Producer

In addition to his successful freelance career, Barry was also for several years Head of Production at Objective Productions where he was responsible for the production of the hugely successful Peep Show, and several Derren Brown series and Specials among many others.

A widely experienced production professional, his freelance work has included overseeing the production of a broad variety of film, drama, comedy and factual programming for many major companies including the BBC, ITV, Baby Cow, Granada, Celador, Open Mike, Phil McIntyre, and Sky.

Barry also runs his own successful film & TV production budget and facilitation service helping him stay up to date with the changing production landscape, maintain good relations with a wide and varied plethora of production crews, resources, suppliers, tech and industry professionals.


Paul Gerstenberger’s film credits include 2004 crime-caper Fakers, starring Matthew Rhys and Art Malik; horror-romp Bad Meat, which premiered at the Frightfest Allnighter Festival in 2011, starring Dave Franco; All Stars, a fast-moving, heart-warming 3D family comedy starring Theo Stevenson and Ashley Jensen, which spent 5 weeks in the UK top 10 and was one of 2013’s most successful British films; and The ReZort, an action-horror film starring Dougray Scott, Jessica De Gouw and Martin McCann, which played a number of prestigious festivals including EIFF, Sitges and Frightfest and was released in 2016. Troll: Tale of a Tail, an animated Norwegian/Chinese/Canadian co-production on which Paul shares a writing credit was released in 2019.

For television, Paul developed and was lead writer on BBC/TVNZ’s Paradise Café, was a core writer on season 2 of the smash-hit Nickelodeon mystery-series House of Anubis, writing 13 episodes, and wrote an episode of the popular ITV/BBCA sci-fi dinosaur series Primeval. He has also written multiple episodes of Evermoor and The Lodge for Disney, and Free Rein for Netflix.

Most recently, he has been a core writer on The Worst Witch for BBC/Netflix, writing 3 episodes for Season 3 in 2019, nominated for a Bafta for Best Children’s Drama, and 4 episodes for Season 4, due for broadcast in 2020. He is currently in development on The Fifth, a sci-fi mystery series (with a pilot script commissioned by ITV) and Girl Trouble, a teen mystery series, both for Lime Pictures; Good Times, a comedy-drama (with a pilot script commissioned by Channel 4), and Running Blind, a black-comedy, both for Yeti TV; an adaptation of the NOC series of true-life spy novels by Nicholas Anderson; and a high-concept psychological crime-series called Heidelberg’s Brain for All3Media/Filmpool Fiction GmbH .

Assistant Editor

Greg is a Canadian script editor living in Wellington, New Zealand. He worked alongside Peter Jackson as 1st assistant editor for The Hobbit series, and is currently working on another project for Jackson.

Planet X Shareholder / Investor / Business Mentor

Michael Ryan is a serial entrepreneur having formed the menswear brand The Depot in the 1980s. He led the team that created the internationally recognised style and music brand “Miss Moneypenny’s” which transformed clubbing throughout the 90’s and 00’s. In 2009 he launched E-Lites electronic cigarettes. E-Lites became the European market leader and Michael led the successful fight with UK and EU government regulators to maintain the products legal status. In 2014 JTI ( Japan Tobacco International) acquired E-Lites’ parent Company.

Michael now invests and advises Companies in a number of different fields including Sports technology, Financial asset management and Investment, Film and Events.

Creative Director

My names Jason Vinciguerra but my friends call me Vinny. I’m an award winning creative with over 20 years experience in leading multi-national and regional communications agencies. I’ve conceptualised, created and implemented multi-channel campaigns with proven expertise and experience in most media channels and sectors. I’m a strategic conceptual and visual thinker with a unique creative imagination served by technology. I've won big pitches (lost a few), launched, loved and loathed a few brands. I’ve been nominated, won and high-fived in over 50 creative and effectiveness awards at both international and national level (most of them left in cabs on the way home) and above all had great fun along the way.

Eyelovevinny Independent Creative Communications.

Creative Direction/Art Direction/Design/Branding

RBH. Creative Director. BHX/UK
Cogent Elliott. Creative head. BHX/LND/UK
JWT. Art Director. SYD/AUS
Publicis Mojo. Art Director. SYD/AUS
Y&R. Designer. SYD/AUS
McCann. Designer. BHX/UK

Awards & Nominations: D&AD, Epica, NYfest, PIAF, Roses, Fresh, Cream, Adma and ranked 52nd (yes, 52nd!) most published Art Director in the Lurzers Archive World ranking and 6th most published Typographer.

Planet X Board Member

Gary Telford has over 30 years’ experience in all aspects of tax. He was formerly a Tax Partner at both PwC and Ernst & Young, and Tax Director at Eversheds. Gary specialises in reviewing and advising entrepreneurial clients to help them achieve their business and personal objectives in the most tax effective way.

Gary is a Chartered Accountant and member of the Chartered Institute of Taxation.

Advertising and Marketing

Award winning creative with over 20 years experience in leading multinational and regional communications agencies. Conceptualised, created and implemented multi-channel campaigns with proven expertise and experience in most media channels and sectors. Strategic conceptual and visual thinker with a unique creative imagination served by technology. Creative concepts, art direction, design and strategy.

Film Accountants

Carleton House 266 -268, Stratford road, Shirley, Solihull. West midlands B90 3AD / Direct line 0121 733 4424


The Digi Monsters are a tight-knit team with superb creative talent and experience, creating and delivering games at the highest level for over 20 years.


Founded in 2016 by UK industry-leading artists, we understand from first hand experience, exactly what it takes to deliver games to the highest level, on time and within budget. 

Although young as a company, the Digis all have a wealth of successful experience built at Activision, Sony, Eurocom and Codemasters, working on premium AAA console brands such as Guitar Hero, DJ Hero, Skylanders and Call of Duty. 

The Digi Monsters strive to stay at the cutting edge and have partnered with fellow creators and developers of all sizes, from recent Unity VR games such as Blade Runner 2049 & Drop Dead VR, Apple AR launch title Orbu, through to the anticipated Crayta from Unit 2 Games using the powerful Unreal Engine.   

Whoever the client, our goals remain the same: To produce work that is beautiful, captivating and technically outstanding.